Wheelock Athletics Unleashes New Identity

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This post originally appeared at WheelockWildcats.com

The Wheelock College athletics department introduced on Monday a new brand identity that will represent its next generation of student-athletes and programs for years to come.

The Wheelock College athletics department introduced on Monday a new brand identity that will represent its next generation of student-athletes and programs for years to come.

The athletics brand initiative includes a primary Wheelock Athletics logo, along with a series of logo variations and a new font, which was created especially for the department. The new identity was created by Guatemala-based graphic designer, Daniela Madriz.

Coaches and administrators officially introduced the department’s new look to student-athletes at the annual year-end athletics banquet via a logo relaunch video, produced and edited by Matthew Woolverton, ’19.

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