Wheelock College today launched two brand-new online viewbooks—one focused on undergraduates and the second for graduate students—that highlight the College’s unique mission, academic programs, campus life, and other essential information.
The undergraduate and graduate online viewbooks are part of a new branding platform launched this fall to draw attention to the College and raise awareness of what makes it unique. The new platform is built around one simple question: Are you Tough Enough to Inspire a World of Good?
This campaign is an affirmation of Wheelock’s important mission to improve the lives of children and families. This mission has remained unchanged since the College was founded 125 years ago by education pioneer Lucy Wheelock.
The online viewbooks reflect the same dramatic design elements that were recently rolled out across the main www.wheelock.edu website. The designs include powerful imagery—with an emphasis on black & white photos throughout the sites— as well as clean navigation and a simple color scheme.
The new viewbooks explain Wheelock’s focus on majors that make an impact, explore its tight-knit and vibrant campus atmosphere, showcase its location in the heart of Boston, and introduce visitors to exceptional Wheelock faculty, students, and alums through a mix of videos, text, and photos. They also highlight the College’s field experience opportunities, athletics, financial aid, and community partnerships.