Weekend Fun: An Afternoon at the “What the Fluff?” Festival

Here is another post about a fun weekend event: the “What the Fluff?” festival in Union Square. It is an annual event celebrating the invention of Marshmallow Fluff. On Saturday, September 29, 2012, I attended the “What the Fluff?” festival in Union Square, Somerville, Massachusetts.  The festival celebrated Archibald Query’s 1917 invention of the Marshmallow Fluff in Union Square.  Marshmallow Fluff is a sticky marshmallow spread that you can add to your s’mores, peanut butter sandwiches, and other snacks.

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The event began at 3:00pm and when I arrived at the festival around 3:30 pm, there were already a couple hundred of people in attendance. While I walked around, I noticed there were many activities that involved Fluff.  One activity I liked, but was not brave enough to try, was Fluff Fear Factor.  The activity consisted of volunteers preparing crackers topped with Fluff, Tabasco sauce, pickles, tuna, and other items that probably should not be combined with Fluff.  People stood in line and waited their turn to try the unappetizing combinations that had been prepared in front of them.  I enjoyed watching from the sidelines and maybe one day I will participate in Fluff Fear Factor.

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When I stopped at another booth, I noticed that the Somerville High School band members was selling Fluffernutters.  At first I wondered why so many people were buying Fluffernutters, but then I quickly realized why they were so popular.  They are sandwiches made with peanut butter and marshmallow fluff.  Yum!

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I thought it was neat that so many people came together to celebrate the invention of Fluff.  I feel much more knowledgeable about Marshmallow Fluff and plan to add fluff to my desserts from now on.  This is an event I recommend you attend with your friends and family.  It can be a great study break and Union Square is accessible via public transportation.

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This is a t-shirt I purchased as a souvenir from the festival.  It’s the Marshmallow Man from the Ghostbusters movie with his container of Fluff.